Euroasia Investment Partners reached an agreement with the bottler of Living Water to introduce the brand to the Chinese market. EIP subsequently arranged distribution with a Chinese partner and began assessing additional channels, with the first shipment of Living Water products sent to China.
EIP Chairman Ilirjan Koxhioni said the initiative formed part of a broader strategy to use Euroasia Investment Partners’ network and reputation in China to help quality European products enter the market and expand internationally.
The company also worked on logistics arrangements intended to make European product distribution into China more efficient. Living Water was promoted as water bottled directly at a pristine and sustainable source, free from agricultural and pesticide interference.